185 – Defining and Capturing a New Audience Segment With CMO, Deidre Hudson (Payability)
Hear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO.
Trust Data Revolution: Analytic Governance Arrives
Analytics are now table stakes in business. Every company needs a strategy for capturing, processing and enriching data to create insights. In fact, the scale of today’s analytics landscape is now so vast — whether in terms of data sources, or just the raw number of analysts trying to examine data — that old-fashioned ways of governing analytics are falling over. Automation is increasingly important for granting access to critical data sets. And the companies who crack that code? They’ll be the winners. Check out this episode of DM Radio to learn more! Guests including Gregor Siwinksi of Payability and Eric Johnson of Momentive.
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer’s heads
Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs
Online Sellers Needing Capital Turn to FinTech Lenders Who Know the Terrain
Small online businesses may lack the financing requirements banks require, but FinTechs are working to fill the gap in capital, says Payability’s Keith Smith.
Departmental Design for Marketing Excellence | CMO Tips #83
Tuesday Tips: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features tips on departmental design for your B2B marketing department, with wisdom from Payability’s CMO Deidre Hudson.
The Next CMO E61: She grew up dreaming of being an accountant and ended up a CMO, with Deidre Hudson of Payability
When we spoke to Deidre, she had recently started – her first CMO role. We talk about how Deidre started out dreaming of being an accountant while in high school, and ended up learning to love the analytical side of marketing.
On today’s episode, Jason is going to talk to Maya Pochiraju, Chief Product Officer at Payability. Today, Maya will talk about the challenges faced during covid by retailers and themselves in scaling to a giant shift to online business.
‘Banks can look at you and say, we don’t want to look at you’: Payability wants to serve the seller-entrepreneur
“If you’re an online-only business, and you are thinly capitalized, and you’ve been in business for less than two years, you’re not necessarily profitable every single month,” said Keith Smith, co-founder and CEO of the company. “These are all recipes for a bank to look at you and say, we don’t want to look at you.”
Why Startups Should Consider Raising A Series Zero
Raising capital is, of course, tempting, especially right now. The Q1 U.S. venture market was on fire, nearly doubling from the same time last year. With supply overflowing, it’s easy to get caught up in taking capital even when it may not make sense.
Payability: championing the shift to online commerce
Payability CEO and Co-Founder, Keith Smith, shares why now is as important as ever for financing companies to offer continued support to eCommerce sellers.
Payability teams up with Lendio; hires Deidre Hudson and Anas Sohail
Payability, a funding and payments platform for e-commerce sellers, has teamed up with Lendio, the marketplace for small business loans. Payability has also recently added two new hires: Deidre Hudson is CMO and Anas Sohail is Head of Sales.
The Online Lending Landscape for eCommerce SMEs with Keith Smith of Payability
This episode focuses on two crucial topics: eCommerce and online lending. Before COVID-19, the ecommerce and online lending landscapes were changing. Now these changes are even more pronounced as many eCommerce SMEs have felt significant impacts.
How Entrepreneurs Can Adapt and Grow Their Businesses at Any Stage
Our Co-founder and CEO, Keith Smith, shared one piece of advice every aspiring entrepreneur should hear with Business Rockstars. Catch the full interview in Entrepreneur.
Tech Retailer Newegg Launches Seller Financing with Payability
Ahead of Black Friday, the consumer tech retailer Newegg joins the ranks of Amazon and Shopify in partnering with the New York-based ecommerce financier Payability.
Payability Surpasses $3 Billion Provided to eCommerce Sellers
This funding milestone comes following a period of exponential growth for Payability: since the beginning of 2020 alone, Payability has provided over $1 billion in funding to eCommerce sellers.